Pressure in the Container

Safely through the packaging transition with
practical knowledge, tools, and growth opportunities

From August 2026, the new EU Packaging Regulation becomes legally binding—the Packaging and Packaging Waste Regulation (PPWR) changes the rules for the entire beverage industry. Less single-use, more reuse, stricter verification requirements. But those who act now secure more than just compliance: new markets, lower costs, and real sustainability impact.

From obligation to opportunity
How the PPWR changes your packaging system

Single-use under pressure

High EPR fees, deposit obligations, and recycled-content requirements are making single-use more expensive and less attractive—from both an economic and regulatory standpoint.

Reuse becomes a must

The PPWR anchors reuse quotas and clear take-back obligations. Those who adopt circular systems now will be ahead of the competition.

Reporting becomes mandatory

Companies must provide end-to-end evidence: material use, recyclability, return rates. No data, no market access.

KEG mit Transponder

Deadline is approaching

Filling, logistics, IT, and processes must be PPWR-ready by August 2026. Early movers secure time, know-how, and planning certainty.

Pressure in the Container

An overview of the obligations, all deadlines, and a concrete roadmap relating to the PPWR can be found in our whitepaper.

Download the whitepaper now

Rethinking Packaging
Open Up New Segments

New markets. New requirements. New opportunities: From wine to fruit juice to mineral water—the demands on packaging systems are rising. And across all segments. A scalable solution is needed that combines environmental ambition and economic efficiency.

Cocktail Premixes

Convenience is booming—yet when it comes to packaging, shelf life, and dispensing, suitable solutions are often lacking.

Aufnahme Kaffe

Nitro Coffee

Innovative but demanding—this beverage requires stable freshness, pressure, and dispensing technology. Packaging is lagging behind.

What connects all these beverage segments

They face the same challenges: increasing regulation, rising demands for sustainability, and the desire for reliable product quality. Stainless-steel kegs offer a tried-and-tested, future-proof solution.

CO₂ footprint, EPR costs, PPWR compliance

The segment check shows how reusable and single-use systems perform in a direct comparison.

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Operating sustainably: with a reusable system

Operate sustainably. Fill safely. Act efficiently: Anyone rethinking packaging today cannot ignore stainless-steel kegs. They combine environmental impact, economic advantages, and high operational stability—and are the backbone of future-proof reusable models.

One container. Many advantages:

  • Up to 30 years in circulation—robust, durable, and repairable
  • Consistently high product quality—protects against light, oxygen, and temperature fluctuations
  • Economically compelling—already cheaper than single-use after approx. 6 cycles
  • Reduces breakage, waste, and EPR costs—a real lever for logistics and the balance sheet
  • Fully recyclable—made of stainless steel, for a genuine material cycle
  • Compatible with common filling and dispensing systems worldwide

The advantages of stainless-steel kegs — fact check:

Cost-effectiveness, circularity, product quality.

Download the whitepaper now

From analysis to implementation
How to make the PPWR transformation succeed

This whitepaper of nearly 50 pages is more than an overview: it offers concrete practical value for anyone who wants to future-proof their packaging strategy. Here’s what to expect:

Clear explanations of the new EU requirements

Obligations matrix for beverage packaging – a clear overview of who must do what

Concrete segment analyses and best-practice examples

Market insights on new segments such as wine, juice, soft drinks & more

Product insights on new target groups, experience formats, and system solutions

Insights into system-stable sustainability models with reuse logic

Realistic TCO and break-even calculations, incl. CO₂ potential

Comparison of technologies in cleaning & sorting and in tracking

A detailed twelve-month implementation timeline

A six-step checklist for decision-makers

EPR cost calculator with example and a formula for your own calculation

“To-the-point” sections with concise takeaways for decision-makers

Practical glossary for quick orientation

Strategic options for the beverage industry

Outlook on opportunities and possibilities beyond mere compliance

Those who view packaging today as an investment in the future will benefit tomorrow

Ecologically, economically, and in terms of brand strategy.

Download the whitepaper now