The white paper for breweries, bottlers and hospitality businesses looking to take their non-alcoholic beer offering in professional on-trade settings to the next level – strategically, hygienically and economically.

Non-alcoholic beer is on the rise. In the KEG sector, this presents a high-value opportunity for on-trade: freshly tapped, presented with strong brand identity and easily planned with clear container, hygiene and operational logic. This white paper outlines what is essential for successful on-trade sales – from market trends and value propositions, through the KEG system’s logic, to hygiene requirements, refrigeration, cleaning, shelf life and tried-and-tested operational routines. It is supplemented by checklists and practical decision-making guides for the hospitality sector, breweries, bottlers and dispensing system partners.