Sustainable wine spritzers in reusable KEGs: European production and personal service convince beverage bottler

Schorle Helden uses reusable stainless steel KEGs from SCHÄFER Container Systems to fill its wine spritzers. The decisive factors for working with the KEG specialist from Neunkirchen are the high product quality, production in Europe and close support from the sales team. Short delivery times and reliable processes help the company to supply the hospitality sector and retailers consistently and to a high standard.

Schorle Helden is a young beverage company that specialises in the development and marketing of high-quality wine spritzers. Its focus is on a clear commitment to quality, modern taste and the responsible use of resources. Its target groups are primarily hospitality businesses and retailers looking to offer their guests and customers contemporary, refreshing beverage alternatives.

Reusable KEGs create quality and efficiency in draught beverage operations

A growing product range places higher demands on containers that can be safely and economically integrated into logistics and draught beverage processes. The reusable stainless steel KEGs with 30 or 50 litres offer a resilient solution for this: they are robust, stackable and available in practical sizes. This optimises storage and transport, as KEGs require less storage space than bottles and, thanks to their stackability, can be used more efficiently in lorries and warehouses. As a closed system, KEGs also protect the contents from light and oxygen ingress. This is an important factor in ensuring consistent product quality and shelf life until the KEG has been fully emptied.

Sustainable cycle – plannable and standardisable

Reusable stainless steel KEGs reduce packaging waste and lower resource consumption across the entire life cycle. When KEG systems are firmly integrated into operational processes, cleaning and return logistics can be organised according to defined standards, and the container cycle can be managed proactively. The KEGs are designed for decades of use and are fully recyclable at the end of their long life cycle – an advantage for a functioning circular economy in the beverage industry.

PPWR: Reusable solutions are becoming more strategically relevant

In view of the EU Packaging and Packaging Waste Regulation (PPWR), which defines stricter requirements for waste prevention, reusability and recyclability, beverage producers are under pressure to reduce their share of single-use packaging and expand reusable solutions. Reusable stainless steel KEGs support this development through their decades-long service life, high material efficiency and full recyclability, helping to implement future requirements economically and practically.

European production and service as key factors

For Schorle Helden, production in Europe was a decisive factor. SCHÄFER Container Systems manufactures at sites in Germany and the Czech Republic. This means the company stands for short supply chains, high delivery reliability and consistent quality.

In addition to the technical solution, service plays a central role: personal support from the sales team ensures clear coordination and short response times – from initial consultation and defining the specifications through to delivery.

“With the reusable stainless steel KEGs from SCHÄFER Container Systems, we have a stable, reliable basis for our continued growth,” explains Jörg Walter, Managing Director at Schorle Helden. “The combination of European manufacturing, high process reliability and personal support from the sales team gives us the planning security we need for production, logistics and market expansion.”

“Spritzers and other non-alcoholic beverages are becoming significantly more important in the KEG business,” adds Oliver Evering, Sales Director at SCHÄFER Container Systems. “Together with young brands such as Schorle Helden, we are demonstrating that high-quality reusable KEGs are suitable not only for traditional beer brands, but also for a broad range of beverage concepts. Quality, availability and a service that understands the individual requirements of bottlers are decisive.”

Outlook: KEGs as packaging for new beverage concepts

The market for spritzers and non-alcoholic soft drinks is developing dynamically: consumers are paying increasing attention to natural ingredients, moderate sweetness and conscious product choices. At the same time, demand is growing in the hospitality sector for high-quality draught beverage solutions beyond the traditional beer offering. Reusable stainless steel KEGs combine product protection, efficient logistics and sustainable circular processes, helping brands to differentiate themselves in the market.