With individual branding solutions, beverage producers can position their brand effectively on reusable stainless steel KEGs for the international football summer of 2026 and beyond

SCHÄFER Container Systems offers beverage producers numerous options for customising reusable stainless steel KEGs and using them specifically for brand communication. Whether a subtle brand marking, a distinctive logo or an eye-catching special design: using a range of branding processes, KEGs can be precisely adapted to the corporate design of the beverage industry.

Reusable stainless steel KEGs are used every day, for example by breweries, beverage bottlers, wineries and soft drink producers, as well as in the catering industry and at events. This makes them not only functional containers for storage, transport and dispensing, but also a valuable surface for brand presence. Individually branded KEGs thus become recurring points of contact between the brand, retailers, the catering industry and end consumers. At the same time, clear visual differentiation makes it easier to assign different product lines, such as traditional beer and alcohol-free beer. Different colours, markings or designs support clear differentiation during handling and reduce the risk of mix-ups.

Many processes, one objective

Depending on the KEG type, SCHÄFER Container Systems offers a range of design processes. These include Inmould-Coating, Inmould-Labelling, embossing, labelling, screen printing, laser marking, electrochemical signature, coloured polypropylene rings and coloured PU coatings. This makes it possible to create both discreet markings and striking designs with a high level of recognition.

SUDEX KEG with a new look

The classic SUDEX stainless steel KEGs can now be customised even more individually. Made entirely from high-quality stainless steel, the KEG stands for the robust and durable quality of SCHÄFER Container Systems and offers various options for brand marking. These include labelling, screen printing, embossing, laser marking and coloured decorations.

A new feature is that fully branded SUDEX stainless steel KEGs can now also be realised as an individual special solution. SCHÄFER Container Systems thereby combines the proven quality of a 100 percent stainless steel KEG with a particularly distinctive brand presence.

“The KEG has long been more than just a transport and storage container. It is a visible part of our customers’ brand presence,” says Oliver Evering, Sales Director at SCHÄFER Container Systems. “With our branding options, we combine proven reusable quality with individual design solutions for a strong brand presence.”

Sustainable in use

SCHÄFER reusable stainless steel KEGs are designed for a long service life, are reusable and fully recyclable. They therefore support efficient circular systems in the beverage industry and meet key requirements of the EU Packaging and Packaging Waste Regulation (PPWR): less packaging waste, more reuse and a stronger circular economy.

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For beverage producers, this creates a dual benefit: on the one hand, individually designed reusable stainless steel KEGs strengthen the visibility of the brand in the market; on the other hand, they support the transition towards resource-saving packaging solutions.